Typical Data Collection Strategies (cont.)

Method
Pro Con
Expert panel

Useful in research fields, especially when few quantifiable indicators exist

Difficult to obtain systematic, objective assessment

Focus groups

Provides understanding of attitudes and thoughts on subject; group dynamic can help elicit honest responses

Results cannot be statistically generalized to larger populations; not quantifiable

Interviews

Offer insight from perspective of specific program roles and expertise

Limited perspective; time-intensive

Surveys

Generate statistically reliable data – rating services, behavior, demographics, etc

Requires statistically representative sample & adequate response rate